We just recently finished a project where we had to pick a local business and make a print ad for them. There is an ice cream place near our school so we decided to do that one. Here are the steps that we used to do our project.
After choosing a business, we did some research about the company and getting ready to interview them by gathering up some questions to ask them.
In the interview, we asked the business owner about 15 questions including: “When did you start your business?” and “How did you learn how to make the ice cream?” They told us that they wanted their ad to be simple, to somehow mention the quality of the ice cream, and to have a tagline of course.
3. Ad draft #1
Here is my first draft, honestly, I knew it didn’t look very good. For my first draft, I wanted to show the main idea instead of the actual quality of the ad. I included the information: made using all natural ingredients, no preservatives, etc. I also included the tagline, which really says a lot more about the ice cream than you’d think: Italy, is pretty well known for their amazing food (Atleast I think so): pasta, pizza and gelato. Which means that their Gelato is just as amazing as the gelato in Italy except, you won’t have to travel as far.
One of the only ways that Gelato Express get costumers is from seeing it on social media, so I decided to add text that says to use a hashtag (#italyonacone) so that it could attract even more costumers.
4. Ad draft #2
For my second draft, I decided to change the fonts and colours because they did not really go together that well with the colour of the background. I also wanted to have a sort of “matte” background to make it look more professional. I also added some pictures of the social media apps. Finally, I added the location of the icecream shop so that they’d know where it is and where to find it.
5. Ad draft #3
For my third draft, I decided to change the background colours because the other one didn’t match at all. Also, I made the location of the ice cream shop a little shorter since it didn’t need to be so detailed. Another change that I made was to move the logo and make it slightly bigger. Finally, took off the information because I felt like it was too much text on the ad so too focus more on the tagline and their hashtag.
6. Visiting pound and grain
My class and I went to visit a company called Pound and Grain. Pound and grain is basically an advertising company, but they call themselves “a digital creative agency”. They have advertised for many companies such as Arc’teryx, OUTtv and Weight Watchers (WW) and told us that they made about 10 drafts before the companies were satisfied with their ads. I loved that the inside of their building looked very professional and organized. I also loved their choice of colours in their building, website and logo, it is very bold and unique.
Pound and grain also offered to take a look at our deep cove ads. They showed us how to enhance the quality of the ad by: Adding more visuals, that space is key but not TOO much, simple is good (most of the time).
I would love to work there some day, it seems that I would be learning lots there (mainly about advertising) and having fun at the same time, just like PLP!!!
7. Final ad
After the visit at Pound and grain, the people there gave me some advice and little things to change in my ad. For example, they said that I didn’t need to say “use our hashtag!” I could just put the hashtag under it with the pictures of social media apps. And also, that if I’m saying “Italy on a cone”, the ice cream on the cone should be replaced with something like the leaning tower of Pisa.
To conclude, I really enjoyed making these ads and be in the place of an advertiser myself. It was a great experience to be the creator and to realize all these techniques and appeals that I still fall for this day.
I hope that you enjoyed my post and I will be posting another soon! Thanks for reading! See you in my next post!