For this project, the driving question was “How does what we hear, read, and see influence us?”. To answer this driving question, we created an advertisement, that can be seen above, for Zücker, a candy shop in Deep Cove. For most of this post, I will be talking about which Milestones helped me to answer the driving question. I covered some of the things that I would have talked about in this post in another post, so I will link that other post here.

Milestone 1 was really important because it was a great place to start learning about target audiences and message. It also helped us start understanding how to comprehend text and how to write an analysis on media.

Here is my Milestone 1 analysis:

Milestones 2 and 3 also really benefited us. These Milestones tie into each other really well because one of them had to do with media and the other one had to do with message. These Milestones helped to create the ad because it helped us understand how to make media effectively, and how to get a message to a target audience. 

Milestone 4 supported our learning a lot because it was our team launch journal. This was basically a place where we recorded all the steps that we took to create our final ad. For example, we had different pages for asking questions, understanding what we were trying to do in the first place, navigating our ideas, creating drafts and final products, and finally highlighting and critiquing our final draft to make it the best that it could possibly be.

Here is the N tab in our team launch journal where we brainstormed (navigated) our ideas:

Milestone 6 (which is this reflection post) was a great way to end off this project. We got to look back on all of our work and reflect on it. This post was fun because we got to laugh at our mistakes, and celebrate our final products. It was also a good way for us to see how far we had come over the course of this project.

Overall, I think my development as a learner has be amazing. At first I didn’t even know what target audience was or what appeals and techniques are. But now I know so much about them from learning and developing my knowledge. On my self assessment as well, I think I did very well because I had learned the correct terms for answering the questions and I had learned how to properly grade myself.

In the end, I think this project was really fun to get to learn more about media and message. It also gave us the opportunity to connect with actual businesses. It was also a real eye opener into the marketing and advertising world. All of these Milestones really helped us answer the driving question and understand more about creating an ad. 

Thank you so much for reading…there will be more posts coming soon!

Best wishes,

-Dana

P.S. Thank you so much to my amazing team! Clare, Aaron, Xander, Patrick and Julian you guys are the best!