Marketing for Merchandise

How do Disney theme parks shape and influence the cultural, economic, psychological, and social experiences of visitors? This was the driving question for our project, and to answer it we made a video. To make the video we were split into groups, and I was in a group with Mateo, Max L, Patrick, Faith, and Gwen. We chose a topic, which was Disney merchandise, and we built our entire video around the driving question and that topic. Almost everything in this project was handed in just in time, (besides this post) and there we quite a few roadblocks we had to overcome, but it all worked out in the end, more or less.

At the beginning of this project we had to create our script.

Script

When we were creating the script we couldn’t decide on what to focus on, so we decided split the video into 5 parts: the intro, the interview, the customized merchandise, the experience merchandise, and the limited time merchandise. Almost every person got a part, and there was also the narrator, who narrated the entire video. My part was the limited time merchandise, where I talk about how Disney uses limited time items to convince people to buy their items. Each of us had to write their own part, with the exception of the narrator, who had their parts written by Faith. For the storyboard, Max, our narrator, made the entire thing, and in return he didn’t have to work on the script. Patrick did our call sheet, but he still had to write his part in the script. 

I was the designated editor for our group, and I ran into a problem while editing. It turns out that for some of the clips, if I tried to remove the audio it would remove the audio from the entire clip, but for about 1/10th of a second it would play the start of the clip at max volume. I fixed this for most of the clips by trimming the start, depositing it, and keeping the audio but turning it down to 1% volume. This worked for almost all of the clips I had problems with, except for a few close to the beginning of the video. I never found out what was causing the problem. Another issue that’s not really an issue but just a preference was the music. The music fit very well with the beginning of the video, but it didn’t fit as well later in the video and started to get repetitive. The third and largest issue was Patrick was missing from the final product. I didn’t get sent Patrick’s audio or video clips, and I didn’t notice until very late because I was sent many videos and Patrick’s part was one of the last parts in the video. I didn’t get around to editing Patrick’s part until I was done everything except for the conclusion, and that’s when I realized that I didn’t any of his clips. When I realized this it was about 7pm and the video was due the next day, so I asked in the chat that we made for the clips, but I didn’t get the part in time. I ended up finishing the video about 15 minutes later and I handed it in in the morning.

The video could have been better if the above issues were resolved, and 2 out of the 3 could have been resolved if I had started the editing earlier, and a lot of this project could have turned out better if we had started earlier, but the end result is pretty good in my opinion. It definitely had the potential to be better, and if we spent more time on it, it would have turned out nicer, but I’m proud of how this turned out. It was a little bit of a struggle to commit to getting our parts filmed, just because we were in Disney World, and I sometimes forgot that we were there (mostly) to learn. I am happy with how our team collaborated well most of the time, especially when we were making the script, and I feel like even though there were quite a few roadblocks on the way to completing the video, we overcame most of them, even if there were a few that we stumbled over, we still got the job done.

Well, that’s all for today, 

Thank you for reading my blog, and have a great day.

(Or night, depends on when you’re reading this)

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