Hello everyone sorry I haven’t blogged in a while, I have a Remembrance Day long weekend and almost forgot about blogging.
Anyways, a few days ago I finished an humanities unit called “the medium is the message” so our teacher wanted us to do a blog post about the unit. For that unit we actually got to make ads for companies! My group which had Camron, Jakub, and Ryan. Please check out their amazing blogs!
As I was saying we had to make ads, it was not easy at all! It was unexpectedly hard to make we had to make better and better versions of the ad until our teacher said it is good enough. the driving question of this unit is: what does what we see, read and hear influence us. My answer is: “What we see, read and hear influence us by telling a story and it also uses a believable layout, so we believe in it and maybe pass on the message.”
here is a picture of the final two ad I made:
using one of my ads as an example, my Deep Cove ad, I use colour and pictures to catch people’s attention, I also used The Raven’s logo with “since 1979” to tell a story-ish message that this company has been around for quite a while. I mainly wanted people to look at the detail words so I used different fonts to catch their attention to those words.
Now I will explain why I did those things more detailed
colour- different colour meant different emotions, like I used black, and that means balanced, neutral or calm.
pictures- using pictures to catch people’s attention is very commonly and effectively used in ads, using picture reference can let people come to mind want the place/product looks like.
telling a story- using something to tell a story can help your audience remember what you are trying to advertise, using an icon can also help you remember, like, do you still remember when The Raven was found?
usage of different fonts- using different fonts can help you get your audience to remember the parts that stands out, which can also help you remember the details more effectively, like, when is The Raven opened?
remember to answer the questions at the comment section below!