The Driving Question: How does what we hear, read, and see influence us?
In this project, we got into groups (mine was Sofia, Francis, Tom, Charlie, and Keira) and we were assigned a business. My group got Sweet as Treats, a candy and gift store. We were asked to make an advertisement for our client (Sweet as Treats). We learned about advertising techniques and target audiences, and many other things to help us create this ad.
To begin this project, we got into groups. We came up with some NTKs (Need to Know questions). We learned about the ‘adult world connection’, and found out what the learning expectations were. We were assigned our business as well. This was the ‘Launch’ part of the project.
One thing we did before working on our ads was analyzing a historical ad. We had to find an ad off the internet, then figure out if it was created for profit or power, who the target audience is, the message of the advertisement, what techniques are being used to catch my attention, and values, lifestyles, and points of view are represented.
I found this amazing ad for a meat grinder, which I’ve included below:
Before we started making the final ad, each member of the group had to make ad individual ad. Below, are all the drafts for my individual ad:
By now, you must be wondering what that ad at the very top of this post is. This is my group’s final ad that we sent to our business. We used Tom’s individual ad, and we all built off it and made our own. I have also included the ad I made building off Tom’s ad below:
Throughout this project, I have have learned how advertisements try to appeal to their target audiences by using specific techniques and appeals. I have also learned how to use feedback given to me by my peers and teachers to improve my ad.
Thank you for reading this blog post! Have a nice day (or night)!