What is the purpose of analytics?
Analytics are intended to give insight on a certain topic by using graphs, information, and data to convey certain results. Analytics can be used to provide intuition about an issue if the author wants to prove a point or provide some context.
How can analytics strengthen a blog post?
An example where it would be useful in a blog post is if I wanted to make a connection between a statistic today and many years ago. It can give my readers more context about what I’m talking about. It can also show where my viewers are from, what articles they read the most and more information that keeps my audience engaged with what is going on with my blog post. Analytics make blog posts look more professional and by relating them to the content I already provide, can elevate the posts to an extending level that looks polished.
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