Hello again! In this blog post I’ll be answering the driving question question of “how does what we see, read, and hear influence us?”

So to really go into depth about this I’ll need to start from the beginning. About 5 weeks ago we started to look at ads and how they were made. We worked on a historical ad breakdown, an ad design workbook, we met the companies we would be working for we made a mood-board and then started working on the first ad draft afterwords.

Historical media analysis

The project we had to do on historical ads was to look at ads and we had to write some paragraphs on what the purpose of the ad and what its target audience was. I did that assignment on the season 1 trailer for SEE. SEE is a show about blind humans in the far future and how they get by.

Ad Design Workbook

For this we were given a template on how to make ads that were designed really well. There were 7 categories and the categories were relationship, alignment, proximity, repetition, contrast, space, and background. Each category had their own little area to try out the skill it teaches you (an example is in contrast you need to choose contrasting colours and shapes, stuff like that) 

Mood board

When we were assigned the mood board i was really excited to do it because it looked really fun to do and really fun to experiment with colours, images, and ideas. This is my finished mood board for Deep Cove music because I can’t only describe it in words

Ad drafts for Deep Cove Music

So this project took a while to finish because we had to create so many ad drafts for our business. My first ad draft was probably the worst because I had no clue what I should have done for it. My last ad draft was really good and i really liked it, the bright colours stand out against the black background and it doesn’t look too complicated

First ad draft

Second draft

3rd ad draft, This was my best one in my opinion

In conclusion this project was really fun and i really liked it, it impacted how I view ads now. I probably would do it again though if i had the choice.