Hi blog readers!
In this blog post, I hope to answer how what we read, see, and hear influence us!
To answer this question, we need to go back to the start of the project, where we launched our project.
At the start, we did lots of activities even before we met our businesses and started making our ads. We did activities like Historical Perspective, where we chose an old ad and explained it using questions given on a sheet in Pages. We also watched Welcome Home, an ad for the Apple HomePod, and answered a few questions about it.
Historical Media Analysis Template
Then we moved over to Building Knowledge, where we did even more activities, including meeting our businesses and reflecting on them with a teacher. We also learned about the media triangle and some media definitions.
Another part of Building Knowledge was about meeting our businesses and talking to a professional advertiser, someone by the name of Derek Hepburn. He taught us a lot of great tips and tricks we would all use when we got to making our ads in develop and critique. My business was Deep Cove Music.
When we got to develop and critique, we got a design principles workbook in Keynote for us to work on where we learned about where to put photos and text, and practiced doing so. Next, we made a mood board to show ideas for our ad, just a way to brainstorm how we would make our advertisement.
Then we got to finally making our ad. First off, we made first drafts on our own, my ads are down below on the slideshow. We used our advertising techniques that we learned from Mr. Hepburn and rough ideas of what to make for our ads from our business, DCM. After making multiple drafts of multiple advertisements on our own and did a reflection on them, we moved onto making ads with our group (check them out down below!).
To make our group ad, we decided to use the best individual ad, and base it from there. We made an okay ad, but then we met Mr. Hepburn again, but this time he talked to us and made suggestions on what to do, and we definitely followed those suggestions (as you can see with the difference between our first group ad and our second group ad on the slideshow)!
To answer the driving question of the project, everything in advertisements, from the text font to where the picture is compared to the text, makes an advertisement from good, to an ad that will catch the eye of tens of thousands of people across the globe. What we see, read and hear can influence us in our daily lives from just what we eat for lunch, to what realtor you might use to sell/buy a home. Thank you blog readers for reading my blog post, and I hope you learned something!
Working with this logo was difficult because background remover on Canva, the platform we used to make our ads, kept not working.
P.S. Check out my friend’s work here! Judah, Dylan, Caitlin, Max, Jupiter