How does what we hear read and see influence us?

How does what we hear read and see influence us?

This was the driving question for this project. In This project we were asked to make advertisements for real life businesses as well as learning about historical media and how it has changed. At table 3 we were assigned to make an advertisement for Sweet As Treats, a local candy and gift shop. The big idea of this project was to dig deeper into the techniques of advertising and studying historical media from a while ago. 

This slideshow shows the evolution of my individual ad. It started as a collage type ad, that I put together very quickly. After some critique, I changed the image, but it was still very rushed and I was not very proud of it. Then I took the time to think about what the business asked me to include in the ad. I then created and ad that I was proud of. We then did another group critique session, and talked with the teachers, and created our final advertisements! While making these ads, I really learned a lot. I learned a ton of techniques on advertising from how marketers and businesses capture the audience, how colours and layout can affect an entire ad, and the right way to make an advertisement. Another thing that we did to help learn about creating advertisements was our design principles workbook. This is a digital workbook that has tons of tips and tricks for creating a good ad. 

The dimensions on the slideshow are a bit off but it said: slide 1 and slide 2: at the top it said: Sweet as Treats. On the 3rd slide it said: not just candy, an amazing selection of gifts, and on the last slide it said: not just candy, an amazing selection of gifts.

The next piece of media that I think represents my learning well is my historical media analysis. I think that this represents my learning well because it shows what I have learned about historical media and advertising. For the historical media analysis we had to choose a pice of media. It could have been a show, an ad, or any other pice of old media. The media that I chose was a Pepsi ad that actually got taken down. We had to explain the ad and answer the following questions: Who created this message?, What techniques are used to attract my attention?, What techniques are used to attract my attention?, What lifestyles, values, and points of view are represented in or omitted from this message? How might different people understand this message differently from me? Why was this message sent? Profit and/or power, and In paragraph form, who is the target audience of this piece of media? What is the message of this media? I think that I could have taken more time to make my answers longer and more detailed.

During this project I definitely had some strengths and stretches. Some of my strengths were, the initial creation of my individual ad, working in a team with my group members, and completing some of my work on Time. That being said, I definitely had some stretches. Even though one of my stretches was completing my work on time, I could have tried to turn some of my work in on time. For some assignments, I would leave them until the last minute, and I could have done them on time and completed them with my full effort. Going back to the driving question which was “how does what we hear read and see influence us?” In media, from advertisements, and tv commercials, to youtube and other social media, advertising is everywhere. Take this ad for example. 

You see it and you think, “well that looks exciting! I should buy them”. Some people would stop to think, “wait a minute, they literally took a shreddie and rotated it! That is kind of a scam! And others might think “oh cool! A new product!”. This really makes you think about companies and how they advertise to you.

oh and by the way, check out my other group members! Sofia, Charlie, Tom, Francis, and Hannah.

Thank you for reading.

Bye