Advertising 101

Hi there! Today I’m here to talk about things I learned when I made ads! We were doing a project in school where we interviewed a local business and made an add for them in groups that we were divided into. My group consisted of Mathew, Rhiann, and Anthony. Make sure you check out their blogs! We each made our own ad but we did the interview together. This was amazingly interesting because we also went to Pound and Grain which is a marketing agency. They basically make ads for other companies. If you want to know more about Pound and Grain make sure you stay tuned to my next blog posts. I learned 3 important types of advertising, Pathos, Logos, and Ethos. Pathos is when a add targets the audiences feelings to make the audience like the product emotionally. Logos is when you use logic to sell the audience. Whenever numbers are involved you know right away that the add is using Logos. Finally Ethos. Ethos is when you give credibility like saying a celebrity uses a certain product. An ad can have more than one of these 3 and in some cases all of them. Alright, lets get into it.

Draft 1:

For my first draft I decided to start by trying to set the mood. With the shape of a guitar in the middle that looks sort of like its glowing giving it a Pathos sort of feel. I was trying to send the message that the audience has an unlimited amount of potential if they went to this place. On this one I forgot to ad who I was advertising for and how to contact them.

Draft 2:

For this draft I used comic type lines to draw the audiences attention to the centre. The lines also give it more impact and doesn’t bore the audience to much. I would definitely try to stay away from blank spaces because it makes the ad look unfinished. This is one of the many things I would do differently.

Draft 3:

On this draft I changed the colour to give it a more cheerful feel but didn’t change anything else.

Draft 4:

I decided that I didn’t like the colour in draft 3 so I changed it back and added a guitar to the centre to give it more of a kick. I added a catch phrase so that you can really get what I’m trying to say. I have added the company logo and address so that you can access them. I also added some chains to sort of imply that you can really unlock your potential because it is currently hidden away. You may note that all 4 of these drafts are all drawn out. This is something I will go into more later but I would like to say that I would definitely not do this in the future if I were to do this again.

Draft 5, final:

This is where you can really see the difference. As you can see, I have digitalized everything and completely abandoned my original format. I used a catch phrase and tried to clean things up a little better than the other drafts. The logo is visible and so is the the address. You can see the name of the business I’m advertising for and everything is readable.

After looking at my work I have decided that for future reference, I will defiantly start digital because it s easier to revise that way. Honestly in my opinion, my first 4 drafts would probably be in the planning stage and my final draft would be like a first draft. I think that it took me a really long time to let go of what wouldn’t work. I will defiantly keep this in mind if I am to do this again. So, this now draws me close to the end of my little self reflection here. Please comment below and tell me which one you liked best and why. I’ll see you next time!

Pandas?( week 7)

Week 7 was our choice so I decided to talk about my number 1 favourite animal: The Panda! I love pandas because they are really cute and they are black and white, which are my favourite colours (or shades if you want to be specific). Today I am going to tell you some interesting facts about the pandas in general however, I am going to focus on the giant panda. I will talk briefly about the red panda, to all of you out there who have chosen their favourite panda. Follow along to see if you learn something new and interesting!

What are pandas?

The first thing I want to talk about are what pandas actually are. This way we all start on the same page. Pandas are easily recognized by their black and white fur. They are essentially bears that are native to south central China. It’s diet consists over 99% of bamboo, even though its grouped as a carnivore. In the wild, giant Pandas will sometimes eat grasses and meats such as rodents. Their are few mountain ranges in central china and some neighbouring places that Giant Pandas will live in. Many are in zoos, since, pandas have been considered a vulnerable species.

Why do I like Pandas so much?

I love pandas because, they are amazingly cute and because of their colour. I have always liked white, because it can go with almost any other colour to make something pretty and its like a blank canvas. The black on a panda to me looks like its trying to colour the panda in but failed. I think that because of its colour, pandas have been used to sometimes symbolize zen, and ying and yang. The main reason that I like pandas though is because my mother gave me a panda stuffy as a Christmas present when I was 7. I still have it and although its a little worn out its in pretty good shape. I think that it was a great present and is still one of my favourites.

Red Pandas?

What’s the difference between a red Panda and a giant panda? Well, looking at them you can easily spot the difference. Red pandas are much, much, much smaller in size and look more like a ferret. They are also “red” although to me they look pretty orange. Red pandas, like giant pandas eat mainly bamboo, but it also eats eggs, birds, and insects. Red pandas were previously identified as a raccoon or bear (I personally agree a lot more with the Red Pandas, being raccoons.) Red Pandas are native to southwestern China and the eastern Himalayas. It is an endangered animal with a population of less than 10,000 adult animals. This is due to poaching, inbreeding depression and habitat loss.

 

Did you learn something new? Comment down below.

Comments

Hi again! I thought I’d let you know some expectations I have when you guys are posting comments. We want to make sure you don’t offend anyone in your comments so please be sure to re-read your comments before you post. I have decided that, because there are so many bias opinions, talk about politics and religion are banned from my blog. This is not mandatory but please try to have proper grammar in your posts. It would be greatly appreciated because with wrong sentence structure or incorrect grammar, what you are trying to say could come off aggressive or something you don’t mean and we don’t want that. Finally I hope your comments are relevant to the topic or no one will know what your talking about. Thank you in advance for following these rules. Have fun commenting and enjoy the blog!

Who am I?

Hello there, my name is Meg. I am a anime loving teen who has interests in art and theatre. I have been in pantos for about 3 years now and am STILL continuing. My hobbies tend to stay along the lines of drawing and singing. You can usually find me in my house reading, watching anime and just being overall lazy. I also absolutely love
PANADS!! If any of you all ever want to talk or have similar interests be sure to leave a comment and I will be happy to reply as soon as possible. Thank you and welcome to my blog!